It’s the easiest and most effective way to market your business. Yet, even for the most seasoned distributor, preparing for and organizing a home tasting party can be a daunting and nervewracking undertaking . With so many details to plan—who to invite chief among them—no wonder many distributors fret at the idea.
Never fear. Before you rearrange your living room and polish off your business glasses, check out these simple tips to make your next tasting party a success.
Before getting started, determine how much space and seating you’ll need for your party. Plan to have enough seating for each person who attends. In addition, choose an area of your home that is open, free from distraction, and that allows everyone to see your presentation while seated.
Once you’ve determined how many guests to invite, it’s time to start building your invitation list. First, plan on inviting approximately 20 percent more people than seating allows to account for cancellations and no-shows. Second, choose guests who are friendly. A relaxed, casual atmosphere is optimal for a tasting party.
Once you’ve finalized your invitation list, it’s time to send the invitations. Be sure to include all pertinent information with your invitation (i.e., date, time, map of your local area for those unfamiliar, and contact information). You should plan on sending invitations approximately 7–10 days before the party. It’s also a great idea to make phone calls the night before your party to remind guests of their commitment.
Prior to your party, have enough product on hand so that everyone has the opportunity to try or take product home. In addition, you should have a large quantity and variety of sales tools that explain not only the business opportunity, but the science behind the product. Because it’s critical that your prospective distributors and customers have your contact information handy, attach a sticker or business card with your name, email address, and phone number to each bottle and sales tool.
During the Party
It’s the big day! Guests have arrived. Bottles have been chilled and glasses arranged neatly on the table. Now what?
First and foremost, be sure to start and end your party on time. For many people, finding spare time is difficult, especially when family is involved. Be respectful of your guests’ time and keep the party moving.
Try kicking your soiree off with a short icebreaker to create a fun and relaxed atmosphere and help guests get to know each other. After all, they could be future team members so it’s helpful to know a little about them before jumping into business together!
Be sure to circulate an attendance sheet that asks for the name, email address, and phone number of each visitor. This will prove extremely helpful after the party when making follow-up calls.
When it comes to your presentation, delivery is essential. Spruce it up by incorporating one of company’s powerful videos. Not only can a video add interest, but it also enables you to summarize information quickly and easily. When speaking in front of your guests, be sure to convey energy and enthusiasm about business. Though an overused cliche, enthusiasm really is contagious.
Give everyone the chance to taste the product. Explain the benefits of becoming a distributor (e.g., purchase product at wholesale). If your guests understand the advantages distributors receive, they will be better prepared to accept your invitation to become distributors.
On that point, invite attendees to become distributors or customers. If possible, have a computer or Distributor Application available, allowing attendees to sign up that night. Give those who sign up product to take home. They can repay you later, and this way they’ll have product right away.
Try playing a trivia game immediately after your presentation. Not only is this a great way to get your guests involved, but it’s a good indicator of which guests were listening and which ones zoned out. Additionally, company branded items, such as pens, notebooks, and t-shirts, make great party gifts.
Most importantly, though, have fun. After all, it’s your party!